Our Story – Socially Conscious Jewelry | Bird + Stone

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About Us

our mission

We are committed to ethically-made products that support organizations building a more equal world.

We believe in creating a community of changemakers, and leveraging our collective purchasing power.

our story.

from the top

This company was founded on the idea that brands have the power to be vehicles for change. We started in 2013 as a jewelry company dedicated to supporting opportunity for female entrepreneurs in Kenya through microloans. Over the last five years, we’ve grown and expanded our cause areas to include a range of partners moving the needle on causes ranging from women’s health to climate change. All of our partners are working to build a more equal world.

In 2013, Elana was working in the financial services industry in New York but wanted to use her skills for more meaningful work. She found a nonprofit, Village Volunteers, that supports community development abroad through capacity building projects. Elana was matched with a program in rural Kenya with 70 widowed women rebuilding their lives through entrepreneurship.

In Elana’s words:

"I was on the ground going from village to village on foot or on a moped teaching basic accounting and business skills, sometimes in a hut, sometimes outside with the content nailed to a tree. I checked up on the microloans the women received as part of this program - seeing how the loan changed their life - increasing their income by 4x, allowing them to expand their business and afford things like fresh water and healthcare for the first time.

The trip was a huge turning point for me in fully realizing my privilege of growing up in a country with a healthy and mature economy, schools that allowed upward mobility and job prospects. What struck me the most about the women I worked with was how passionate and driven they were - but how the system failed them - and now they are single mothers with children trying to scrape together money to send their children to school for a better life.

In that moment, I realized the untapped potential of creating opportunity for women and what could happen if everyone had the ability to pursue their dream. So, when I returned from Kenya, I vowed to continue to support programs that invest in increasing opportunity and building a more equal world. I used the same model that had allowed me to fundraise for the trip - affordable jewelry - as the funding vehicle to support these organizations.

Bird + Stone ("two birds with one stone") was founded as a platform for combining our individual buying power and use a percentage of profits from each purchase to fund world-changing programs with jewelry you'd already be buying. You can't give $10,000 and I can’t give $10,000 - but together we can."

As we've grown in size and partners, our mission has remained the same: we believe in the power of community to make a difference, and are excited to create opportunities for every consumer to be a "micro-philanthropist", making meaningful change with each purchase.

our team

Elana Reinholtz
Founder/CEO
Visionary and chief dreamer at Bird + Stone, Elana is passionate about fighting inequality through business. She enjoys learning about and speaking on the topic of social entrepreneurship and the intersection of profit and purpose. You'll either find her practicing her Swahili or reading about economic development.
Caitlin Kawaguchi
Director of Marketing & Partnerships
With a background in the nonprofit sector and enthusiasm for ethical fashion, Caitlin is excited to be creating impact with Bird + Stone. She has a passion for human rights and international development, and you can usually find her trying new restaurants in NYC and planning her next international adventure.
Maria Flores Galindo
Production/Creative Lead
Newly arrived to New York City from Spain, her background in Fashion Accessories Design led her to join Bird + Stone in 2014 filling it with European charm. She loves creating little things with her hands, converting the philosophy of the brand into beautiful pieces. Right now, she's probably cutting delicate papers with a unique pair of scissors from her collection.
Dylan Aiello
Chief Design Officer
Renaissance man and wannabe urban-cowboy, this right-brain centric artist brings his talents in graphic design and illustration to the Bird + Stone table. You can find Dylan racing through Bushwick on his skateboard with a cold brew in-hand, probably singing a James Taylor song as loud as he can.

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