In 2012, Elana was working in the financial services industry in New York and decided her skills could be used for good. She traveled to Kenya to volunteer with a group of 70 widowed women part of a business collaborative in rural Kenya that helped women start businesses and provide each other with support. In order to pay for the trip, she fundraised by making and selling beaded jewelry to her professional network - raising the costs she needed to volunteer. Upon meeting and working with the group of aspiring entrepreneurs, Elana witnessed lives transformed with $200 micro-loans and financial education. At that moment, she decided to dedicate her career to investing in women in the developing world through selling affordable jewelry.
Bird + Stone was founded on the principle that jewelry can do good and in fact, improve the world. We empower each consumer to be a "micro-philanthropist" - making meaningful change through the simple act of purchasing jewelry. Our mission is to inspire, educate, and most importantly help shape the dreams of deserving women who are aspiring to be independent, financially stable, and educated. By giving women opportunities in the developing world, we help them pull themselves out of poverty.